You must be aware of the rerun of an
advertisement on Daan Utsav on
television these days. Yes, this is Daan Utsav week or as previously known as ‘The Joy of Giving Week’ and it is
because of which the advertisement is on prime time. There is no change in
content as the theme; idea and philosophy remain the same.
It is also known as the ‘festival of philanthropy’ and is held from 2nd
October to 8 October of every year covering Gandhi Jayanti. The whole intent is
to make is an actual festival which you celebrate every year with the acts of
giving— be it money, time, resources and skills
- spanning the corporate, NGO and government sectors, schools, colleges and the
general public. It should be imbibed into the fabric of our modern
culture and we all need to be a part of it by celebrating the festival. And how
you celebrate is by ‘Giving’.
Many people have joined hands every
year in trying to make the joy of giving
week successful. And year after year, it is getting bigger. It’s easy to
participate, you can organise an event, collect contribution and donate it to
an organisation or just make a contribution to help a foundation run its
programme. There multiple other ways to do things your way and eventually make
a difference.
This year, you can take
part by supporting Akshaya Patra run its Mid-day meal programme. It’s a
programme that caters to over 1.4 million children in India. Imagine the joy
you will experience when you know millions of children are smiling back at you
with gratitude when you helped them by supporting Akshaya Patra. So, kick start
your celebration of Daan Utsav by extending a helping hand to Akshaya
Patra today!
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