Big data analytics (‘the process of capturing, managing and analysing huge amounts of data to generate useful information’) is crucial to every company, regardless of the industry. It helps map the growth curve of the organisation and allows it to closely align itself to its future targets and time frames.
The Akshaya Patra Foundation has utilised big data analytics in its cause of providing food for education to under nourished, underprivileged children across India. The Foundation which provides the mid-day meal to over 1.4 million children across 10,661 Government and Government-aided schools across the country on every school day has turned to big data to help it economise this processes.
Explaining how big data analytics has helped The Akshaya Patra Foundation, Vice-Chairman Chanchalapathi Dasa says, “We were taking 34 routes to deliver food to Government schools in Bangalore and each route costs us an average of Rs. 60,000 a month.” Big data analytics showed that by reducing the number of routes by five Akshaya Patra would save Rs. 300,000.
Akshaya Patra has made use of big data analytics across a range of areas from raising and allocating funds, to planning campaigns and forecasting future trends in the non-profit industry.
The organisation also used big data analytics to streamline its fundraising mediums. The results showed that using less expensive mediums such as the internet and telephone raised more funds for the Foundation.
Expanding on this Chanchalapathi Dasa says, “We have been able to increase funds obtained by liaising over the internet and telephone to 17 per cent of our total funds, up from the 4 per cent it used to account for two years ago.”
Keeping the financial constraints of NGOs in mind, the Indian Institute of Management Bangalore (IIM-B) helped Akshaya Patra plan for the most optimum food delivery routes using their data analytics lab at no cost.
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@AkshayaPatraFoundation on Rediff
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