Social media is crucial to companies across every industry, especially to Non-Governmental Organisations. With the ability to traverse geographical and ethnic barriers, social media allows businesses to reach out to a huge audience, irrespective of age, location, hobbies, or income.
For NGOs especially social media plays a central role in their success, as restrained by low budgets they cannot spend large amounts of money on advertising and branding campaigns.
However when NGOs like The Akshaya Patra Foundation use social media tools like Facebook, Twitter and YouTube they have a free platform through which they can spread awareness of the latest updates concerning the organisation, keep people engaged in the cause, promote interesting audio-visual material, and solicit for funding.
Social media also allows NGOs to tweak their campaigns to make it suitable for different social media platforms at a much more reasonable cost, than investing in different campaigns across mediums like television, radio and print.
The NGO industry to which Akshaya Patra belongs is a highly competitive industry with each organisation battling for a share of a very small donor base. In order to gain an advantage in this scenario, and convert an interested party to a regular donor requires stimulating, frequent and attractive communication. Social media is one platform that provides NGOs to do all this and more, at a nominal cost.
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@AkshayaPatraFoundation on Rediff
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